Why Big Data Is Not Truth

Quentin Hardy in the New York Times: “Kate Crawford, a researcher at Microsoft Research, calls the problem “Big Data fundamentalism — the idea with larger data sets, we get closer to objective truth.” Speaking at a conference in Berkeley, Calif., on Thursday, she identified what she calls “six myths of Big Data.”
Myth 1: Big Data is New
In 1997, there was a paper that discussed the difficulty of visualizing Big Data, and in 1999, a paper that discussed the problems of gaining insight from the numbers in Big Data. That indicates that two prominent issues today in Big Data, display and insight, had been around for awhile…..
Myth 2: Big Data Is Objective
Over 20 million Twitter messages about Hurricane Sandy were posted last year. … “These were very privileged urban stories.” And some people, privileged or otherwise, put information like their home addresses on Twitter in an effort to seek aid. That sensitive information is still out there, even though the threat is gone.
Myth 3: Big Data Doesn’t Discriminate
“Big Data is neither color blind nor gender blind,” Ms. Crawford said. “We can see how it is used in marketing to segment people.” …
Myth 4: Big Data Makes Cities Smart
…, moving cities toward digital initiatives like predictive policing, or creating systems where people are seen, whether they like it or not, can promote lots of tension between individuals and their governments.
Myth 5: Big Data Is Anonymous
A study published in Nature last March looked at 1.5 million phone records that had personally identifying information removed. It found that just four data points of when and where a call was made could identify 95 percent of individuals. …
Myth 6: You Can Opt Out
… given the ways that information can be obtained in these big systems, “what are the chances that your personal information will never be used?”
Before Big Data disappears into the background as another fact of life, Ms. Crawford said, “We need to think about how we will navigate these systems. Not just individually, but as a society.”