Interview by Daniela Dib: “Andrea Campos struggled with depression for years before founding Yana, a mental health care app, in 2017. The app’s chatbot provides users emotional companionship in Spanish. Although she was reluctant at first, Campos began using generative artificial intelligence for the Yana chatbot after ChatGPT launched in 2022. Yana, which recently launched its English-language version, has 15 million users, and is available in Latin America and the U.S.
This interview has been edited for clarity and brevity.
How has your product evolved since you introduced generative AI to it?
At first, we didn’t use generative AI because we believed it was far from ready for mental health support. We designed and guardrailed our chatbot’s responses with decision trees. But when ChatGPT launched and we saw what it could do, it wasn’t a question of whether to use generative AI or not, but how soon — we’d fall behind otherwise. It’s been a challenge because everyone quickly began developing with generative AI, but our advantage was that, having operated our chatbot for a while, we had gathered over 2 billion data points that have been invaluable for our app’s fine-tuning. One thing is clear: It’s crucial to have a model tailored to the specific needs of our product…(More)”.
