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How social media and online communities influence climate change beliefs

Article by James Rice: “Psychological, social, and political forces all shape beliefs about climate change. Climate scientists bear a responsibility — not only as researchers and educators, but as public communicators — to guard against climate misinformation. This responsibility should be foundational, supported by economists, sociologists, and industry leaders.

While fake news manifests in various forms, not all forms of misinformation are created with the intent to deceive. Regardless of intent, climate misinformation threatens policy integrity. Strengthening environmental communication is thus crucial to counteract ideological divides that distort scientific discourse and weaken public trust.

Political polarisation, misinformation, and the erosion of scientific authority pose challenges demanding rigorous scholarship and proactive public engagement. Climate scientists, policymakers, and climate justice advocates must ensure scientific integrity while recognising that climate science operates in a politically charged landscape. Agnosticism and resignation, rather than resisting climate misinformation, are as dangerous as outright denial of climate science. Combating this extends beyond scientific accuracy. It requires strategic communication, engagement with advocacy groups, and the reinforcement of public trust in environmental expertise…(More)”.

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