Interview with Julia Janssen: “The walls of algorithms increasingly shape your life. Telling what to buy, where to go, what news to believe or songs to listen to. Data helps to navigate the world’s complexity and its endless possibilities. Artificial intelligence promises frictionless experiences, tailored and targeted, seamless and optimized to serve you best. But, at what cost? Frictionlessness comes with obedience. To the machine, the market and your own prophesy.
Mapping the Oblivion researches the influence of data and AI on human autonomy. The installation visualized Netflix’s percentage-based prediction models to provoke questions about to what extent we want to quantify choices. Will you only watch movies that are over 64% to your liking? Dine at restaurants that match your appetite above 76%. Date people with a compatibility rate of 89%? Will you never choose the career you want when there is only a 12% chance you’ll succeed? Do you want to outsmart your intuition with systems you do not understand and follow the map of probabilities and statistics?
Digital heteronomy is a condition in which one is guided by data, governed by AI and ordained by the industry. Homo Sapiens, the knowing being becomes Homo Stultus, the controllable being.
Living a quantified life in a numeric world. Not having to choose, doubt or wonder. Kept safe, risk-free and predictable within algorithmic walls. Exhausted of autonomy, creativity and randomness. Imprisoned in bubbles, profiles and behavioural tribes. Controllable, observable and monetizable.
Breaking the wall of digital heteronomy means taking back control over our data, identity, choices and chances in life. Honouring the unexpected, risk, doubt and having an unknown future. Shattering the power structures created by Big Tech to harvest information and capitalize on unfairness, vulnerabilities and fears. Breaking the wall of digital heteronomy means breaking down a system where profit is more important than people…(More)”.
