Paper by David Osimo, Laia Pujol Priego, Turo Pekari and Ano Sirppiniemi: “…data is becoming a fundamental source of competitive advantage in music, just as in other sectors, and streaming services in particular are generating large volume of new data offering unique insight around customer taste and behavior. (As Financial Times recently put it, the music
industry is having its “moneyball” moment) But how are the different players getting ready for this change?
This policy brief aims to look at the question from the perspective of CMOs, the organisations charged with redistributing royalties from music users to music rightsholders (such as musical authors and publishers).
The paper is divided in three sections. Part I will look at the current positioning of CMOs in this new data-intensive ecosystem. Part II will discuss how greater data sharing and reuse can maximize innovation, comparing the music industries with other industries. Part III will make policy and business-model reform recommendations for CMOs to stimulate data-driven innovation, internally and in the industry as a whole….(More)”
