Press Release: “The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes, such as sharing with research institutions, public health agencies, or law enforcement entities.
“Ad tech companies have data that can be a powerful resource for the public good if they follow this set of best practices for consumer privacy,” said Leigh Freund, NAI President and CEO. “During the COVID-19 pandemic, we’ve seen the opportunity for substantial public health benefits from sharing aggregate and de-identified location data.”
The NAI Code of Conduct – the industry’s premier self-regulatory framework for privacy, transparency, and consumer choice – covers data collected and used for Tailored Advertising or Ad Delivery and Reporting. The NAI Code has long addressed certain non-marketing uses of data collected for Tailored Advertising and Ad Delivery and Reporting by prohibiting any
eligibility uses of such data, including uses for credit, insurance, healthcare, and employment decisions.
The NAI has always firmly believed that data collected for advertising purposes should not have a negative effect on consumers in their daily lives. However, over the past year, novel data uses have been introduced, especially during the recent health crisis. In the case of opted-in data such as Precise Location Information, a company may determine a user would benefit from more detailed disclosure in a just-in-time notice about non-marketing uses of the data being collected….(More)”.
