the Atlantic: “We’re not living in an algorithmic culture so much as a computational theocracy. Algorithms are everywhere, supposedly. We are living in an “algorithmic culture,” to use the author and communication scholar Ted Striphas’s name for it. Google’s search algorithms determine how we access information. Facebook’s News Feed algorithms determine how we socialize. Netflix’s and Amazon’s collaborative filtering algorithms choose products and media for us. You hear it everywhere. “Google announced a change to its algorithm,” a journalist reports. “We live in a world run by algorithms,” a TED talk exhorts. “Algorithms rule the world,” a news report threatens. Another upgrades rule to dominion: “The 10 Algorithms that Dominate Our World.”…
It’s part of a larger trend. The scientific revolution was meant to challenge tradition and faith, particularly a faith in religious superstition. But today, Enlightenment ideas like reason and science are beginning to flip into their opposites. Science and technology have become so pervasive and distorted, they have turned into a new type of theology.
The worship of the algorithm is hardly the only example of the theological reversal of the Enlightenment—for another sign, just look at the surfeit of nonfiction books promising insights into “The Science of…” anything, from laughter to marijuana. But algorithms hold a special station in the new technological temple because computers have become our favorite idols….
Once you adopt skepticism toward the algorithmic- and the data-divine, you can no longer construe any computational system as merely algorithmic. Think about Google Maps, for example. It’s not just mapping software running via computer—it also involves geographical information systems, geolocation satellites and transponders, human-driven automobiles, roof-mounted panoramic optical recording systems, international recording and privacy law, physical- and data-network routing systems, and web/mobile presentational apparatuses. That’s not algorithmic culture—it’s just, well, culture….(More).”
The Cathedral of Computation
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